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Use allintitle: To Size-Up Your Competition

Ok. This post is an SEO topic. If you’re not interested and tired of hearing tips from me on optimizing keywords, go away! Just come back on other days, when I’m in the mood blogging about more interesting topics. You are not required to read this blog anyway.

Now, let’s start.

Google has this definition of the allintitle: operator:

If you start a query with [allintitle:], Google will restrict the results to those with all of the query words in the title. For instance, [allintitle: google search] will return only documents that have both “google” and “search” in the title. {Source}

What it actually does is that it will only search for web pages that has those keywords in the title tag. That is, between the <title></title> when you view the HTML source.

This information is useful when you are trying to size-up the competition. For example: if you search for how to make a baby, you will get a whopping 400+ million results.


How To Make A Baby Screenshot

But if you search for allintitle:how to make a baby, you will only get around 4000+ results.


How To Make A Baby Screenshot 2

What does this mean? It means that although there are 400+ million web pages mentioning the keywords how to make a baby, only 4000+ of them are using those keywords on the title tag. So what? It means a lot to me. It means that only 4000+ web pages are actually optimizing for that keywords, because if a person knows SEO, he will not miss putting his keywords on the title tag. Right?

It means that although at first, it seems that I’ll be competing with 400+ million web pages, majority of them are not optimized well. Only 4000+ pages are using it on the title tag. Giving me a fat chance of hitting the first page in less time.

So if you think I’m crazy trying to optimize how to make a baby because there are 400+ million competitors, think again. My previous post actually is already on the 4th page out of 400+ million results. :) And is still slowly moving up.

Marhgil Macuha

Marhgil Macuha is a Computer Engineer by profession. He is a professional network marketer in the Philippines, with business partners all over the world.

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