What is a flawless Google? For me, a flawless Google is a perfect Google. And what is a perfect Google? A perfect Google is Google that will give you the most relevant results on every keyword you search.
Today, Google is far from perfect. Search results can be manipulated by exploiting some of its imperfections. However, as time goes by, Google is improving its algorithm. Bugs are being fixed, algorithms are being improved everyday. And as time goes by, Google is moving forward to its flawlessness.
Now, do you optimize your site for a flawless Google? Or are your sites ranking high simply because you are exploiting a flaw in Google’s algorithm?
How will you know this? Ask yourself, if Google is perfect, does your site deserve its ranking on the first page for that keyword? Does it give the information the searcher is looking for? If not, then, don’t be surprised if one day, your site is thrown out of the first page. It simply means that Google is continuously improving, and the flaw you’ve exploited was already fixed.
So, how do we survive the continuous Google algorithm changes? Optimize for a flawless Google. Create quality content. Provide helpful information. A flawless Google will not throw your site out of the first page if your site contains the information that the searcher is looking for. Keep writing quality contents. So that as time goes by and Google improves its algorithm, your site remains on the first page and even moves higher on ranking as some sites that exploited its imperfections were being thrown out one by one of the first page.
Note: I’m far from perfect too. I’m also guilty of exploiting some of its flaws. That’s why I saw this trend of my “not so helpful” posts being thrown out of the first page while those that contains helpful information stays strong at the first page.