• Dreamhost Banner Ad

Project Wonderful’s Effect On My Google Adsense Earnings

On the first week of testing Project Wonderful on this blog, I found out that putting them here did not affect my Google Adsense performance. There’s no change in my Google Adsense CTR and earnings, hence, Project Wonderful is a good source of additional income. Even up to now, Project Wonderful is not affecting my Google Adsense earnings on this blog.

When I put it on my text messages blog, I did not see any difference on the first few days on my Google Adsense earnings. The CTR is the same and the average earnings per day is the same on my Google Adsense. However, lately, when an ad about love quotes and text messages started showing up, I noticed a drop on CTR on my Google Adsense. My CTR got a 50% drop on that blog, and so is my earnings.

It seems that it is competing on my Google Adsense ads because all my Google Adsense ads are about text messages and quotes and that particular ad is also about text messages. And since that ad is attractive and well-designed, it gets more clicks than my Google Adsense ads. A benefit for the advertiser, but not for me.

Weighing the pros and cons, I decided to cancel that ad. That ad box is only paying me at least 20 cents per day and I’m losing around $5 per day on Google Adsense. Of course, I politely sent a message to the advertiser on why I’m cancelling the ad.

Now, I manually approve the ads on that blog so as to prevent it from happening again. I will still continue to accept ads, but not ads about text messaging. You can display ads about ringtones, cellphones, blogging or anything mobile-related except about text messages. Sorry, but I can’t afford to lose $5 a day.

So, another lesson learned. If you are in a tightly-specific niche, the Project Wonderful ad could be competing with your Google Adsense and might affect its performance. Of course, you’ll know this by monitoring your logs. Constantly monitor your logs and do the necessary adjustments when you see something wrong is going on.

It seems that it is not good for my text messages blog. I’ll monitor it for another week and if it does more harm than good to me, then, I’ll remove it.

Technorati Tags:

Marhgil Macuha

Marhgil Macuha is a Computer Engineering graduate of Batangas State University. He is currently a Senior Solutions Developer at a Canadian IT company.


  1. WOW! $5 per day ka sa adsense? llaki na pala kita mo sa adsense no? btw mar, u look like chubs in Kung Fu Kids. hehehe…

  2. nakakainspaire ka naman po, kinukwento kita sa mom & dad ko! galing kapatid!

  3. I think it’s more than $5 per day, kasi yung $5 nagre-refer sa kita related sa CTR drop. 🙂

    I saw ads that were about text messaging, and I was surprised to see them there. Thanks for the Adsense/PW insight, Marhgil.

  4. I’ve been running adsense and project wonderful together for a couple weeks now. Having PW there hasn’t effected any of my adsense earnings yet. In fact they seem to mesh well together.

  5. Ohh yeahh thats happened to rin right now… as in 50% of my revenue bumagsak… though i do have factors.. pero i guess isa narun yung competitor ads ng project wonderful… Or i was just thinking na medyu d ma benta yung niche ko ngayun… hahay phathetic….

  6. I saw you have a MyBlogLog account there. MBL tracks outgoing clicks too so maybe you can compare CTR rates between AdSense and PW. Then corellate that to your eCPM for both and see how you can maximize both revenue streams.

    In my opinion, there are segments of visitors who are drawn to text ads while others are on image/display ads. It would be also interesting to ahve an AdSense Image Ad only to see how they’ll react to that too.

  7. Of all the startups/websites that use Google Adsense as their main revenue model (according to Bizak.com their earnings per visitor (EPV) is just $0.06. Even with these poor earnings 22% of startups/websites rely on Adsense as their main revenue source.

Leave a Reply