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The Top Spot Gets The Most Click

Well, obviously. It’s always the first one on the search engine results page that gets the most number of clicks. But do you know the difference on the number of clicks between the top spot and the second spot?

Take a look at this:

Click Distribution for SERPs
Click Distribution on SERPs

This is the result of a study on Cornell University which revealed that the top spot gets a whopping 56.36% of all the clicks while the second spot gets only 13.45%. It’s a big difference. The top spot gets 4x more clicks than the second spot. That means that if you want to increase your visitors and you’re already on the second spot for your keyword, pushing it to the top will increase your visitor 4x.

I actually experienced this already. There was one instance that peteranswers.com suddenly got deindexed from Google for one day where my blog post suddenly took the top spot for the keyword peter answers. For that one day, the traffic increased dramatically. And it went back to normal when peteranswers.com got reindexed and claimed the top spot again.

I think, I’m gonna focus now on pushing some of my trophy keywords to the top. Of course, I’m going to do this by getting more links. 🙂

Hat tip to Patrick Gavin.

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Marhgil Macuha

Marhgil Macuha is a Computer Engineering graduate of Batangas State University. He is currently a Senior Solutions Developer at a Canadian IT company.


  1. wow.
    hmm… I’m currently top for Patapon download
    hanap pa ako ng maito-top ^^

  2. wah…sa ngaun, kulelat ako sa pacquiao marquez rematch result…hehe..

  3. hehehehe.. yung trophy keyword ko din.. gagawin ko nang 1.. it’s time! hehehehe 😀

  4. mataas din ang traffic kung naka double listing, hindi ko lang alam pano gawin sa blog lol

  5. hello, kuya marhgil, asked ko lang kung anong plugin ang gamit mo sa related entries na nakalagay sa ibaba ng every posted article mo… thanks po…Ãœ

  6. Ang mahirap ay kung paano makapunta sa top he he he he 🙂

  7. Thanks kuya Margh, for the info….

  8. Hello I’m just curious about this SEO stuff you’ve been talking about here in your blog. How do you acquire links for a particular keyword? I mean I’m still learning how to go about this SEO stuff so I need some info on this matter. Does getting more links mean getting one way links or 2 way? I hope you can answer my query..I’m very curious and interested in learning SEO.

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