Privacy Policy Update For Google Adsense Interest-Based Ads

Google Adsense will include interest-based ads on April 9, and because of this, publishers must include it on their privacy policy on or before April 8.

According to Google, here are the information that must be added in your privacy policy:

• Google, as a third party vendor, uses cookies to serve ads on your site.
• Google’s use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
• Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

Here are some suggestions of the lines you could add to comply with this requirement.

Suggested by Pinoymoneytalk:

Sample 1

Our site and third parties such as advertisers may add a cookie to help analyze web traffic or to determine targeted advertisements based on your preferences and your visit to our site and other sites on the internet.

You can choose to accept or decline cookies. To opt out of Google’s use of cookies, please visit the Google ad and content network privacy policy.

Sample 2

Third parties such as our advertisers may also use cookies to serve ads to you based on your visit to our site and other sites on the internet. If you want to opt out of our third-party advertiser (Google Adsense)’s use of cookies, please visit the Google ad and content network privacy policy.

Sample 3

Third parties such as our advertisers may also place cookies on your browser in the course of serving ads to you based on your visit to our site and other sites on the internet. If you want to opt out of our third-party advertiser (Google Adsense)’s use of cookies, please visit the Google ad and content network privacy policy.

Suggested by MikeYoungLaw:

When you visit this website, you may view advertisements posted on the site by Google or other companies. These advertising companies may collect information about you while you are visiting this website and other websites. They may use this data to show you advertisements on this website and elsewhere on the Internet about products and services you might like. This website does not collect the information or control the content of the advertisements that you will see. You may be able to opt out of such advertising. To find out more about Google and its DoubleClick DART cookie used to generate interest-based advertising, click this link. Your use of this website without opting out means that you understand and agree to data collection to provide you with interest-based advertising.

Suggested by IT4Money

A cookie is a piece of data stored on the user’s computer tied to information about the user. We do use cookies to store information, such as your personal preferences when you visit our site. We also use third party advertisements on it4money.com to support our site. Some of these companies (such as Google through Google Adsense Program) may use technology such as cookies and web beacons when they advertise on our site, which will use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by Google, click here.

I copied mine from PinoyMoneyTalk’s privacy policy which states that:

Google, one of our third-party advertisers, may add a cookie to determine targeted advertisements based on your preferences and your visit to our site and other sites on the internet. You can choose to opt out of Google’s use of cookies by visiting the Google ad and content network privacy policy.

If you have other suggestions, just put it on the comment box. Thanks!