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The Puto King Trademark Conflict

This is just a hypothetical scenario and did not happen in the real world. Let us say that Puto King is a trademark of a certain restaurant here in the Philippines. They have the trademark for the word “Puto King”, and no company can create another restaurant with the name Puto King, right?

Now, let us say that in the other side of the world, for example, USA, a contest was held where people will compete for the most number of puto eaten in 5 minutes. A certain John Doe won and ever since, people who knew him started calling him “Puto King”.

Now, a certain blogger on the USA, Jane, then posted about the event and called John Doe, Puto King on her post: Puto King Eats The Most Puto!

The questions. Does the Puto King in the Philippines have the right to cry foul? Do they have the right to contact Jane and ask her to take down her blog post because Puto King is trademarked in the Philippines and no one in the world can refer to other Puto King except for the restaurant?

Your thoughts on this please. Cause I’m in Jane’s almost similar situation right now.

Marhgil Macuha

Marhgil Macuha is a Computer Engineering graduate of Batangas State University. He is currently a Senior Solutions Developer at a Canadian IT company.

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